MICHAEL PFEFFER

Carolina Brewery would contact us when they released new seasonal beers to make posters and decals for their restaurant in Pittsboro, NC. Sometimes they'd give us a finished product to be resized, but this time they simply gave us the assets for the label of the can and said have at it. I liked the idea of the circular text looking like sound waves and also making you think of an orange, which is what the beer tastes like, so I ran with it. The clients were quite happy with the design, and it was fun to make. A happy ending for everyone.