MICHAEL PFEFFER

The first thing I did after deciding to help Kids 4 Critters was redesign their logo. I tried some more abstract ideas, but they didn't get past the brainstorming format. Then I took a couple of swings at a variation on the paw motif before I realized it was for kids and should probably just keep it simple. Their original logo wasn't totally awful, but it was a bit mushed and hard to read, so I just took that and tried to make it more bright and legible. I also made a black and white version for non color situations.